What is blogging in this tech savvy online marketing world?

What is blogging in this tech savvy online marketing world?

Kappy “the nerd” Prasad and I met up with a friend last week by the name of Edward Zia who happens to own “Excellenceabove” a sales and marketing strategic mentoring business. Ed’s years of experience and wealth of knowledge in this space brought us to have conversations around blogging and its potential to grow businesses. He said it’s not only a great way to stay in touch with clients but to be able to share our experiences and knowledge around start-ups, technology, marketing, design and many other interesting and engaging topics. Wow I thought to myself that’s a great idea and I’ve always shared my experiences, knowledge and ideas’ with my friends and other entrepreneurs it would be great to facilitate this to the wider community and online! So okay great! Kappy and I are going to start writing blogs, but we have one problem. Both of us Kappy more than I have strong Information Technology background, him being the awesome programmer and developer, and I having studied Information Systems with a hint of marketing. English literature isn’t really any of our strengths but the more we do it the better we’ll become (So please bear with us and our English capabilities, I promise they’ll get better). Great so how do we go about doing it? How long will it take us to write these blogs, what exactly can they do for us? Will people read them or think its rubbish? To answer these questions I started doing my research into it as suggested by Ed. There are some similar yet different definitions of blogging. Blogging can be a...
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