Are you ready to build your e-commerce website?

Are you ready to build your e-commerce website?

The cloud is a relatively new concept, giving users the ability to store their files, programs, music, and more on a server or set of servers located offsite.  The cloud has revolutionized computing and shopping, enabling companies to post large volumes of merchandise online that give customers a great variety of products.  No more need for large hard drives or even personal server computers, no more expensive software. The cloud is accessible from any computer anywhere there is Internet access.  It’s not only a current technology, but it’s also widely expandable.  The world of e-commerce is changing the face of retail permanently as well.  Almost 80% of shoppers want to do their shopping online, and half of them like the option to pick up in store.  The ability of a retailer to be able to track their inventory accurately at every location is now more important than ever before, and the ability to report that information back to a shopper, no matter what time of day or night, relies on the cloud. It’s not just goods and merchandise bought online, either.  Auction places like eBay, travel agencies like Experia or Travelocity, and even investing and banking are now available online.  All of them are brought to you by the cloud.  E-commerce sites can be set up as supplements to other, more general websites, too.  Candidates for government office can have them as fundraising options.  Hairdressers can sell some of their hair products that way, as well. E-commerce is able to broaden the reach of a company well beyond a physical boundary, even globally.  That kind of reach would be...
Australian accountants head for the Cloud

Australian accountants head for the Cloud

Just as other countries have embraced the cloud for computer storage, Australia has shifted over to use the modern storage concept. In fact, as many as 69% of accountants in Australia have now started using cloud software, and the probability of that figure growing is high. Not surprisingly, perhaps, the younger accountants in the survey were more likely to embrace the cloud, while their older counterparts were a shade more reluctant. A recent survey of small and medium sized accounting firms showed that they really love and embrace using SaaS programs (software as a service).  Overall, as many as 27% of small and medium companies use cloud-based accounting programs and storage.  However, 60% haven’t even tried it yet, so the future for expansion is bright.  Even for those who didn’t use SaaS apps, they still liked the idea of the cloud, and are finding it to be revolutionary to the industry. There are two main programs that Australian accountants love – Xero and MYOB.  Accounting companies use 1.9 cloud-based apps on average, but 59% use two or more apps, so clearly this is a popular technology among those who have embraced it. Topping it all off, 96% of those surveyed who currently use the cloud plan to expand their use of it.  It helps make reporting much easier to store and share, leading to the increased use, as well as being able to access the SaaS software, saving money in the process.  Instead of each company having to purchase a full software suite, they can access what they need, usually for a small fee, on the Internet. Those who...
5 Benefits of Cloud Computing.

5 Benefits of Cloud Computing.

You’ve talked to other business people at conferences and they have raved about the cloud.  Your finance department has done some research and they really want you to switch over to the cloud instead of buying another server.  So why should you use the cloud?  Here are five benefits you might not have thought of when it comes to why to use the cloud. 1. Flexibility is one big reason.  It not only enables all of your employees to access the files as needed wherever they are, but it also gives you a chance to explore new lines of business.  You aren’t anchored to a set amount of storage space any more.  You can put the entire proposal on the cloud, solicit feedback, and get the new line launched faster and for a cheaper price than in the past.  It also allows you to take advantage of a rapidly changing marketplace and seize the moment. 2. Customer interaction You’ll also find that it gives you easier ways to interact with your customers.  They can check the status of things real time on your website, like purchases or shipments.  They get instant feedback and they don’t have to take time to call your company, which takes time out of your day, too.  It also means that your customers can shop and get updates any time, at whatever time is convenient for them.  Shipping companies can provide tracking information in real time, and again, at times that work best for their customers. 3. Data Management If your company is interested in buying another company or merging, cloud services make this so much...
Will hosting affect my SEO?

Will hosting affect my SEO?

SEO in the last couple of years has risen to become a fascinating buzzword in the tech space. Many companies have adapted their marketing campaigns to now include SEO strategies. There are now companies that specifically consult businesses regarding SEO and digital marketing, helping them gain a competitive advantage. Through my previous role, I’ve been lucky enough to attend courses on these topics, and apply them to my clients’ websites and businesses. There are over 150 factors that affect the ranking of your website. After Google made significant changes to how their SEO works (Late 2013) it shook many online businesses and a lot of them dropped rankings because of this. In regards to hosting there are 3 key components that can have significant affect on your SEO. Uptime/downtime, the speed and location: Uptime/downtime – What we refer to as downtime means how long your website has been unreachable. Google crawlers will go through your website couple of times a day, meaning they will see if there have been any changes like added blogs, or updates. This means if your website is down the crawlers will not be able to access your website and it’ll reflect negatively on your ranking. To explain further, if your website isn’t working then it’s no good to anyone searching it. Location – Google likes to display the most relevant content (content being another factor of SEO) closer to the location of the website .For example if you are searching restaurants in, most likely you’ll see websites from Australia come up before any other country, depending of course on relevancy. It makes sense right?...
2 Entrepreneurs in a cloud

2 Entrepreneurs in a cloud

“Everything happens for a reason”. Many people have their own opinions on this statement, whether for or against. Meeting my business partner Kappy Prasad and building a cloud hosting solutions business has been one of the best learning curves and most personally rewarding experiences… And we’ve only just began the journey. In my own personal experience I do believe everything happens for a reason.  Kappy and I met at a mutual friend’s birthday in Sydney, beginning of 2014. We had an initial 20 minute conversation in a loud, noisy club where I was nodding and smiling politely as I couldn’t really hear exactly what Kappy was saying.  However, the bits that I did grasp wowed me.  Kappy had already built and established a small start-up business, whilst  working for Google.  Having worked previously for Apple myself, I have always had an increased fascination of the culture, values, and work ethics that are found in MNCs around the world – especially Google, IBM, and Cisco.  Within the 20 minutes of our first conversation, I felt that we had a mutual connection and common love for business. The next day I added him on Facebook and we spoke for a good couple of hours, discussing each other’s backgrounds, experiences, aspirations.  Our conversation went backwards and forwards and the discussion felt like connected like a well-oiled machine. I told Kappy about some of my entrepreneurial ideas and one struck him immediately… “We need to grab lunch!”. I had a health and fitness app concept.  As much as I loved  the idea, I couldn’t find the right formula to make it perfect.  Ten...
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