by iNode Cloud | Nov 9, 2015 | Articles, Blog, Google, How To's, SEO, Technical
Google offers several free services to help entrepreneurs and large corporations alike in their attempts to make their websites faster, safer, and more easily searchable through Google and other search engines. These services range from reports on worldwide internet marketing data to site based analysis of web traffic. In most cases all that is needed to track a website is a simple HTML file uploaded to your server and in some cases a single line added to a header file. These services are powerful for any level of internet marketing and can make the difference between a well branded and trusted online source and an amateur website bogged down by useless tags and a lack of security. Google Search Console Crawlers or Spiders are programs that crawl through web pages to find content that make search engines more accurate. When it comes to search engine optimization it is in your best interest to make crawling as easy as possible and Google has a free application for just that purpose called Google Search Console. Search Console gives you the opportunity to test your page against Google’s crawlers and edit your robots.txt file (a sitemap that includes restrictions for crawlers). Search Console will even let you see what a Google crawler sees when it accesses a particular page. Google Analytics When crawlers are not looking for basic page content they are collecting Meta tags. Meta tags are not concerned with content as much as they are the type of content that a page contains. Google Analytics has an easy to use interface that allows you to select a popular Meta tag from...
