SEO With Google

SEO With Google

Google offers several free services to help entrepreneurs and large corporations alike in their attempts to make their websites faster, safer, and more easily searchable through Google and other search engines.  These services range from reports on worldwide internet marketing data to site based analysis of web traffic.  In most cases all that is needed to track a website is a simple HTML file uploaded to your server and in some cases a single line added to a header file.  These services are powerful for any level of internet marketing and can make the difference between a well branded and trusted online source and an amateur website bogged down by useless tags and a lack of security. Google Search Console Crawlers or Spiders are programs that crawl through web pages to find content that make search engines more accurate.  When it comes to search engine optimization it is in your best interest to make crawling as easy as possible and Google has a free application for just that purpose called Google Search Console. Search Console gives you the opportunity to test your page against Google’s crawlers and edit your robots.txt file (a sitemap that includes restrictions for crawlers).  Search Console will even let you see what a Google crawler sees when it accesses a particular page.   Google Analytics When crawlers are not looking for basic page content they are collecting Meta tags.  Meta tags are not concerned with content as much as they are the type of content that a page contains.  Google Analytics has an easy to use interface that allows you to select a popular Meta tag from...
5 ways to get your site penalized by Google

5 ways to get your site penalized by Google

Everything is fair in love and war but not in Search Engine Optimization. There are various ways to attract traffic to your website both ethically and unethically. Unethical way which is usually referred to as blackhat in the world of SEO might give you a good run in the short term but not in the long run. Here are 5 way on how to get your site penalized by Google. 1. Cloaking In this strategy SEO blackhat experts code their webpages in a way that crawlers see one version, and users see another. Imagine you searched for a phrase “Where to get a good burger” and the website you clicked on led to a page where you will find Chinese food content. Cloaking is generally achieved by creating a webpage which is full of keywords which are usually typed by users to search similar content, but when user click on that link, it will redirect them to another web page. 2. Doorway Pages This strategy is generally followed by sending mails to users or advertising in websites with eye catchy content, so that users tend to click on that and that will be followed with many other pages which will ultimately leads to an unwanted landing page. 3. Link Farms A Link Farm is a set of fake websites that include links to your website, for the purpose of cheating Google to get you better page rank. The idea is that Google can be fooled into thinking that your site is worthy of ranking higher in search results because a set of sites that link to one another also...
6 Reasons Why Your Hosting Is Killing Your Business

6 Reasons Why Your Hosting Is Killing Your Business

Before starting iNode Cloud, I have been with Crazy Domain, Go Daddy and various other hosting companies only to be offered bad service and slow and inconsistent downtimes and there’s no shortage of web hosting companies that do this, Hence why i decided to start iNode Cloud. Sometimes web hosts have technical problems or make mistakes, but when should you stick it out and when should you cut your losses and move on? Here are the top six signs your web host isn’t up to the job. 1. Your website is flaky and keeps going down   No surprises here. If your website is unavailable or keeps throwing up errors, visitors will leave and not come back. Unless you’re offering something unique or already have a loyal following, this can kill your website in a very short time. Overloaded servers and inadequate networks are likely causes of problems with your web host. Sometimes a web hosting company will start strong but get progressively worse as it gains more customers; a victim of its own success. To be fair, it’s not always the fault of the web host. If your site is making unreasonable demands like using huge amounts of memory or processing time, there’s going to be trouble. Ideally, your web host will notice and prompt you to upgrade to a package with higher limits. The best ones will cover you if you get a sudden burst of traffic from the front page of Digg, and ask you to upgrade if it becomes a habit. Having too much traffic is a good problem to have, but if your site is not scaling, you should look...
Top 5 SEO mistakes you may be making

Top 5 SEO mistakes you may be making

1. Choosing the wrong Keywords Targeting the right keyword is the most important when it comes to SEO. Many people make the mistake of not choosing the right keyword for optimizing their website. A keyword should be descriptive of your website content and related to what a user might type in the search box when looking for the website.Choosing the wrong Keyword Another common mistake many people do is that they assume their company’s name to be a keyword. This will be good for people who already know about your company and who are only looking to find you. Choosing a proper keyword is essential but it may happen that you are not able to come up with a good keyword list. In such a case there are many keyword generation tools available which will help you find keywords that are good for your site. 2. Title Tag Title tag is one of the first elements that a search engine spider sees on your HTML page. Ignoring the title tag can cost your dearly in terms of search engine rankings. Title tag is also a very convenient place to put the keyword that you have decided for your website. Another mistake is to have the same title for different pages. Every page on your website should have a different title and relevant to the content on that page. 3. Internal Links A website should not only have links to other site, but also to all the important pages within the site. All the internal pages within a website should be properly linked. Having internal links and a good link structure...
Will hosting affect my SEO?

Will hosting affect my SEO?

SEO in the last couple of years has risen to become a fascinating buzzword in the tech space. Many companies have adapted their marketing campaigns to now include SEO strategies. There are now companies that specifically consult businesses regarding SEO and digital marketing, helping them gain a competitive advantage. Through my previous role, I’ve been lucky enough to attend courses on these topics, and apply them to my clients’ websites and businesses. There are over 150 factors that affect the ranking of your website. After Google made significant changes to how their SEO works (Late 2013) it shook many online businesses and a lot of them dropped rankings because of this. In regards to hosting there are 3 key components that can have significant affect on your SEO. Uptime/downtime, the speed and location: Uptime/downtime – What we refer to as downtime means how long your website has been unreachable. Google crawlers will go through your website couple of times a day, meaning they will see if there have been any changes like added blogs, or updates. This means if your website is down the crawlers will not be able to access your website and it’ll reflect negatively on your ranking. To explain further, if your website isn’t working then it’s no good to anyone searching it. Location – Google likes to display the most relevant content (content being another factor of SEO) closer to the location of the website .For example if you are searching restaurants in, most likely you’ll see websites from Australia come up before any other country, depending of course on relevancy. It makes sense right?...
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