If you cannot send emails to Gmail, your server may have been blacklisted. Here are some tips to get removed from the Gmail blacklist.
- Verify you are on the Gmail blacklist.
- Perform preliminary blacklist removal checks.
- Submit Gmail blacklist delisting request.
Gmail Blacklist Verification
If you are blacklisted, then you should be getting a delivery rejection notice from Google. If you check your server’s logs or your email bounce you may see something like this:
Remote_host_said:_550-5.7.1 Our_system_has_detected_an_unusual_rate_of unsolicited_mail_originating_from_your_IP_address._To_protect_our users_from_spam,_mail_sent_from_your_IP_address_has_been_blocked. Please_visit_http://www.google.com/mail/help/bulk_mail.html_to_review_our_Bulk_Email_Senders_Guidelines
If you are seeing this email error, then your server’s IP has likely been blocked by Google. There could be other response codes, but typically all Gmail blacklist notifications will include a 550 error plus a link to the Gmail policies pages.
If you are not seeing 550 errors, then you may not have an email blacklist problem but some other email delivery issue.
Preliminary Blacklist Removal Tasks
Before requesting removal from Gmail’s blacklist, you will want to take some steps to stop whatever caused the listing. See some of my other blacklist post with Google for more details but in a nutshell you should:
Make sure there is no unauthorized email going from your server.
- Check the daily volume of email going to Gmail
- Look for compromised user accounts.
- Look for people forwarding email to Gmail.
Once you have reviewed these items, you should be able to determine the cause of the listing. For example, if someone is forwarding email to Gmail and then marketing it as spam, your server’s sender reputation is lowered and you can be blacklisted. Sudden spikes in email volume can also trigger the filters. The important thing is look for changes in your server’s behavior as it is likely the cause of the listing.
Gmail Blacklist Removal Process
The forms to initiate an inquiry at Gmail are buried in Google’s email help section. If you are running your own server, you will want to start with their “My domain can’t send to Gmail” form. If you answer the questions correctly, you will get a quick response from Google: Report a delivery problem between your domain and Gmail.
Provide only what they ask, and do not complain. Just provide the requested details and drop a note of thanks into the additional information field. Google receive 100’s of these a day, so be nice and wait.
Unlike some ISP’s, I rarely get a reply from Gmail. The issue simply resolves or not. I find them one of the more difficult email providers to deal with regarding email blacklisting practices.
Co-Founder & CEO at iNode Cloud